The garment was reimagined in the 1970s as an athleisure jacket specifically marketed towards women by designer Norma Kamali. The puffer would begin to serve more than its utilitarian purpose in the 1940s when it was tailored and marketed to the wealthy as an evening layer. This error was remedied shortly after by reducing padding around the neck and armholes.įollowing its debut, the down jacket remained popular within winter outdoor sports communities for a decade. The designer believed his contribution would be minor. James' design proved hard to replicate and thick padding throughout the interior of the coat made upper-mobility difficult. James's jacket was made of white satin yet maintained a similar, quilted design, he labelled his creation the 'pneumatic jacket'. In 1937 designer Charles James developed a jacket with a similar design for haute couture. Bauer was first to create, sell and patent his design in 1939. An efficient insulator, the outer garment allowed for the trapping and retention of warm air making it a very popular choice for those enduring harsh winter conditions. In 1936, outdoor adventurer Eddie Bauer created a down jacket following a hazardous fishing trip during which Bauer almost died of hypothermia, the adventurer invented an outer jacket encased with feathers, originally sold as the "skyliner". George Finch, an Australian chemist and mountaineer, is credited with first wearing a version of the down jacket in 1922 originally made from balloon fabric and eiderdown.
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